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In 1999, he was able to officially launch the clothing brand. Seeing how he was marketing these products for free, he decided that he should be wearing his own stuff and making money off of it. He saw a lot of his fans wearing the same Iceberg jeans that he was known to wear. Jay-Z said that the idea of the clothing line actually came back in 1997. She’s listed as a producer of the action adventure. She also helps Dame also produce films together.

Jay felt that if the people who worked directly were satisfied, that they should leave it alone. Rocky is the creative director of Poppington, a clothing line that both her and Dame own. The problem was the fact that Dash was a very controlling businessman. That was never an issue between the two, because the clothing line was always profitable. It was just that they ran things in a different manner.ĭuring their time together at Rocawear, Jay-Z said that Dame Dash did a great job at running the company. Putting their feud to the side, if only for a minute, Jay-Z did praise Dame Dash for his business skills. Because of that, Dame has had some choice words about Jay in recent times. They did make a lot of money together, but Jay-Z had no issues dissing Dash on his past three albums. Dash said that he could never diss Jay, seeing how much money they made together. When Jay-Z and Dame Dash split from each other, it was on bad terms.

Despite the fact that he sold out, he still oversees the operations of the line. Dame Dash: Fashion Forward By: Grouchy Greg Watkins (GrouchyGreg)Category: FeaturesAugRoc-A-Fella and its empire has shifted its position appreciably in the entertainment. Three years after the split, Jay-Z ended up selling the brand to Iconix Brand Group for over $200 million. Once he split from Jay-Z, he sold his stake in the line to him for $20 million. Hip-hop mogul Damon Dash has quit Rocawear Clothing Company-the flagship sportswear brand that he and Shawn Jay-Z Carter helped build, according to the latest.

From 1999 until their 2004 breakup, Jay-Z and Dame Dash ran a successful clothing line in Rocawear. They felt that they had done such a great job with the music that they expanded their company into fashion. In the late 1990s, Jay-Z and Dame Dash had mastered hip hop music.